My new book, Marketing Calculator: Measuring and managing return on marketing investment is about to be published and should be available shortly. It has been exciting but also time consuming to actually go through the publishing process. Nevertheless it will be available in the next few weeks, initially in Asia and then in September in the US.
New marketing effectiveness concepts
There are a number of new concepts that I think you will find valuable, namely:
- The Marketing Effectiveness Framework
- The Marketing Effectiveness Continuum
- The Marketing Effectiveness Culture
- Last Touch Attribution(TM)
- 4P3C1E Framework
Drive Marketing ROI
Each of these will help marketers to prove and improve their marketing effectiveness to increase ROI and drive revenue profit and market share.
Stay tuned. I will have a bunch more to say in the coming weeks.
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