I wanted to let everyone know that I will be speaking at the upcoming MarketingProfs Business-to-Business Event in Boston June 8th and 9th. It should be pretty interesting because we will be speaking about dashboards and how to properly structure them to manage marketing activities and results. Many of the topics in my recent book are critical to a successful implementation of a marketing dashboard.
Overall it should be an interesting event. Since I work both in the B2B and the consumer space I found that B2B marketers often have a much more difficult time than consumer marketers trying to managing their marketing because of the interaction with their sales teams.
Information on the event can be found at Marketing Calculator Press Releases. I hope I’ll get a chance to see you there.
If you’re going to attend please let me know.
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