I was talking with one of my clients and having just completed a very fascinating project, I thought I would put this together. It lists 5 questions for planning marketing ROI for 2010.
I’m sure there are many more, but I believe that these encapsulate the issues that we need to think about as we go into 2010 after having survived 2008 and 2009.
www.Marketing-Calculator.com/Files/5_Key_Questions_for_Marketing_ROI_2010.pdf
I would love to hear your comments.
ROMI is easier to measure right now, because there are fewer sales. Datat from research on past recessions (at USC and elsewhere, see Pain Killer Marketing blog)shows that those who invest NOW will gain greater market share and long term benefits that those who cut back, plus the ad rates are much cheaper. Kellogg's used this strategy in the 1930s to overtake Post. Burger King is trying this tactic this summer. We'll see. I think inesting in social media is a worthy experiment, since you appear to get a lot of bang for just a few bucks, if you do it right. If anything, your percentages might be too low!
Posted by: Chris Stiehl | June 02, 2009 at 07:05 PM