Marketing Effectiveness and ROI – now in Malaysia

It looks like my calendar is filling up for the summer.  After the June conference in Boston, in July I have been invited to speak and present a full day marketing ROI workshop in Melaka, Malaysia at the INCOMAR 2009 (2nd INTERNATIONAL CONFERENCE on MARKETING and RETAILING 2009) conference put on by the Chartered Institute of Marketing Malaysia and the Universiti Teknologi MARA.  I’ve spent a lot of time in Malaysia recently and it should be fun to be able to put on this presentation and workshop with this group. 

Many of the concepts from my book, Marketing Calculator:  Measuring and managing your return on marketing investment.

For more information, please go to:  www.marketing-calculator.com.

I hope you can attend.