I thought I would give an update on some of the activities from the last few weeks. It has been incredibly busy and I am finally able to start to gather some of my thoughts.
Malaysian marketing ROI
I spent about a week and a half in Malaysia, giving a keynote speech at and participating in the INCOMAR 2000 conference; teaching an executive MBA and DBA course on marketing ROI; doing my first radio interview on my book and doing a print interview. It was fascinating to see how a different culture conducts a major marketing conference.
Social media marketing metrics
One of the findings that I learned was that social media is definitely on the rise throughout the globe. Just about everyone I ran into in Malaysia is active on Twitter, Facebook and LinkedIn. This says a lot about how we need to put together global campaigns and then measure their results. I guess one question is whether a brand can execute a global social media program, or does it have to be targeted either regionally or nationally. Given the local regulations and culture it would be difficult to see a global program be successful outside of the US.
B2B marketing metrics and marketing success
The next thing was that B2B marketing continues to suffer at the hands of the ‘lead’. It was clear to me that even for major brands lead count instead of lead quality is still considered the primary marketing success metric. There is still a lot of work to do here.
Social Media
I will also be talking more about metrics in social media. Facebook has started to make some great changes and hopefully over the next few months, we will see a lot of great innovation in this area.
If you have any thoughts please let me know.
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