Steven Groves of the Social Media Bible and I are embarking on a series of interviews on the topic of the ROI of Social Media. The first in this series was with Marcel LeBrun, CEO of Radian6. We will be doing many more and it should be a very interesting series of metrics and measurements to drive increased ROI in Social Media.
Check them out here: http://socialmediabible.ning.com/profiles/blogs/roi-of-social-media-series.
Let me know what you think.
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