Marketing Tactegy

Building a business case for social media marketing

I will be moderating a panel discussion at the upcoming Measure Up Conference in Chicago March 10 - 12, ( http://bit.ly/4zkuuD ) on this topic. If you have any thoughts or questions you would like to ask the panelists, please let me know. It would be great to start a LinkedIn Discussion on this and use the issues brought forward here as input for the conference. 

Actually, there are also a bunch of sessions on WOM and social media, and measuring results so this will be a great way to start the discussion ahead of the actual physical conference. 

The panelists include the VP of Marketing at the San Diego Zoo and the CMO of Atlanta Gas Light. 

It should be pretty interesting. 

Upcoming MarketingPROFS B2B Event

I wanted to let everyone know that I will be speaking at the upcoming MarketingProfs Business-to-Business Event in Boston June 8th and 9th.  It should be pretty interesting because we will be speaking about dashboards and how to properly structure them to manage marketing activities and results.  Many of the topics in my recent book are critical to a successful implementation of a marketing dashboard.

Overall it should be an interesting event.  Since I work both in the B2B and the consumer space I found that B2B marketers often have a much more difficult time than consumer marketers trying to managing their marketing because of the interaction with their sales teams.
Information on the event can be found at Marketing Calculator Press Releases.  I hope I’ll get a chance to see you there.

If you’re going to attend please let me know.